{"id":7752,"date":"2025-08-20T12:12:45","date_gmt":"2025-08-20T10:12:45","guid":{"rendered":"https:\/\/pipple.nl\/?p=7752"},"modified":"2025-08-20T15:29:26","modified_gmt":"2025-08-20T13:29:26","slug":"jeroen-de-haas-wouter-leenen-rocketfuel-for-pipple","status":"publish","type":"post","link":"https:\/\/pipple.nl\/en\/news\/jeroen-de-haas-wouter-leenen-rocketfuel-for-pipple\/","title":{"rendered":"Jeroen de Haas &#038; Wouter Leenen: Rocketfuel for Pipple"},"content":{"rendered":"<p><strong>Eindhoven, August 2025 \u2013 As of July 1, 2025, Pipple, partner in Data &amp; AI, has implemented a renewed leadership structure. This change marks an important milestone in the company\u2019s growth strategy. Jeroen de Haas and Wouter Leenen are reshaping their roles to ensure their complementary strengths come fully into play. The result? More focus, more impact.\u00a0<\/strong><\/p>\n<h2><b><span data-contrast=\"auto\">Complementary strength as an accelerator<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The redistribution of responsibilities between Jeroen and Wouter is a deliberate step forward, inspired by the principle of <\/span><i><span data-contrast=\"auto\">Rocketfuel<\/span><\/i><span data-contrast=\"auto\"> \u2014 where two complementary leaders together accelerate more than they ever could separately.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jeroen de Haas will remain CEO and will now fully focus on strategic direction and external relations. He steps back from the management team (MT) to concentrate on his role as visionary and brand ambassador, through keynotes, client introductions, and thought leadership. In addition, he is pursuing a Master in <\/span><i><span data-contrast=\"auto\">Philosophy of Data and Digital Society<\/span><\/i><span data-contrast=\"auto\">, deepening the ethical perspective on technology \u2014 a valuable addition to Pipple\u2019s technological and business-oriented view.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As Managing Director, Wouter Leenen will take on daily leadership. He will be responsible for day-to-day management and for driving the company\u2019s strategy. In his role as integrator, he will lead the MT and connect people, processes, and plans into a powerful, results-driven organization.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Why this step?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u201cThis new structure is designed to prepare Pipple for the next growth phase,\u201d explains Jeroen de Haas. \u201cBy separating our roles, we create more focus and impact. It also gives me the space to pursue a master\u2019s degree alongside my work at Pipple, enriching our perspective on data &amp; AI with ethical insights. Since joining Pipple in 2016, Wouter has naturally grown into his role and is the ideal candidate to take over my operational responsibilities.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What does this mean for clients and partners?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">For clients and partners, little will change in daily collaboration \u2014 and that is exactly the strength of this step. The new structure provides greater clarity in responsibilities, faster decision-making, and an even sharper focus on quality and results. Wouter Leenen will ensure smooth daily operations and translate strategy into tangible impact, while Jeroen de Haas focuses on opening new market opportunities and strengthening Pipple\u2019s position within the data &amp; AI ecosystem.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2>A step that feels familiar<\/h2>\n<p><span data-contrast=\"auto\">\u201cWhen I joined Pipple nine years ago, I never imagined this would be the journey \u2014 which makes it all the more special. Jeroen and I have been working together for years, and this division of roles naturally fits our characters, so this step feels familiar. I\u2019m really looking forward to working with the team with both ambition and joy. In the fast-moving world of AI, our job is to explore with clients every day how to make the best use of these opportunities.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u2014 <\/span><i><span data-contrast=\"auto\">Wouter Leenen<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Eindhoven, August 2025 \u2013 As of July 1, 2025, Pipple, partner in Data &amp; AI, has implemented a renewed leadership structure. This change marks an&hellip;","protected":false},"author":15,"featured_media":7756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[],"class_list":["post-7752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jeroen de Haas &amp; Wouter Leenen: Rocketfuel for Pipple - Pipple<\/title>\n<meta name=\"description\" content=\"Per 1 juli 2025 heeft Pipple een vernieuwde leiderschapsstructuur doorgevoerd. \u202fJeroen de Haas\u202fricht zich als CEO volledig op strategie, externe positionering en thought leadership.\u202fWouter Leenen\u202fneemt als Managing Director de dagelijkse leiding en interne besturing op zich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pipple.nl\/en\/news\/jeroen-de-haas-wouter-leenen-rocketfuel-for-pipple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeroen de Haas &amp; 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