Eindhoven, August 2025 – As of July 1, 2025, Pipple, partner in Data & AI, has implemented a renewed leadership structure. This change marks an important milestone in the company’s growth strategy. Jeroen de Haas and Wouter Leenen are reshaping their roles to ensure their complementary strengths come fully into play. The result? More focus, more impact.
Complementary strength as an accelerator
The redistribution of responsibilities between Jeroen and Wouter is a deliberate step forward, inspired by the principle of Rocketfuel — where two complementary leaders together accelerate more than they ever could separately.
Jeroen de Haas will remain CEO and will now fully focus on strategic direction and external relations. He steps back from the management team (MT) to concentrate on his role as visionary and brand ambassador, through keynotes, client introductions, and thought leadership. In addition, he is pursuing a Master in Philosophy of Data and Digital Society, deepening the ethical perspective on technology — a valuable addition to Pipple’s technological and business-oriented view.
As Managing Director, Wouter Leenen will take on daily leadership. He will be responsible for day-to-day management and for driving the company’s strategy. In his role as integrator, he will lead the MT and connect people, processes, and plans into a powerful, results-driven organization.
Why this step?
“This new structure is designed to prepare Pipple for the next growth phase,” explains Jeroen de Haas. “By separating our roles, we create more focus and impact. It also gives me the space to pursue a master’s degree alongside my work at Pipple, enriching our perspective on data & AI with ethical insights. Since joining Pipple in 2016, Wouter has naturally grown into his role and is the ideal candidate to take over my operational responsibilities.”
What does this mean for clients and partners?
For clients and partners, little will change in daily collaboration — and that is exactly the strength of this step. The new structure provides greater clarity in responsibilities, faster decision-making, and an even sharper focus on quality and results. Wouter Leenen will ensure smooth daily operations and translate strategy into tangible impact, while Jeroen de Haas focuses on opening new market opportunities and strengthening Pipple’s position within the data & AI ecosystem.
A step that feels familiar
“When I joined Pipple nine years ago, I never imagined this would be the journey — which makes it all the more special. Jeroen and I have been working together for years, and this division of roles naturally fits our characters, so this step feels familiar. I’m really looking forward to working with the team with both ambition and joy. In the fast-moving world of AI, our job is to explore with clients every day how to make the best use of these opportunities.”
— Wouter Leenen
