In 2025, we surveyed our customers with the question, ‘How likely are you to recommend Pipple to friends or colleagues?’ Based on 70 respondents, these are the results.
- Average recommendation score: 8.93 🔥
- NPS (Net Promoter Score): +74.29 ⭐
The NPS dashboard
We actively monitor the NPS from Hubspot. Below is a screenshot of the dashboard. Here you can see:
- The NPS score and the number of submissions
- The percentage of submissions per NPS bucket (Promoter, Passive, Detractor), see explanation below the image.
- The number of submissions per recommendation score (1-10)
- The average recommendation score and the number of submissions
Interpretation of the score
The Net Promoter Score (NPS) is calculated using individual recommendation scores, according to the formula: NPS = (% Promoters) – (% Detractors).
People who give a score of 9 or 10 count as promoters (they would actively recommend us). Scores of 7 or 8 are passives: positive, but less enthusiastic. Scores of 6 or lower are detractors (they would actively discourage others from using our services).
The result is always between –100 and +100. An NPS of +74 means that the proportion of customers who would recommend us is significantly greater than the proportion who would not.
What do customers say in their comments?
Below is a selection of comments that clearly show why customers recommend us, and where they challenge us.
Notably positive reactions
- “Pipple is an exceptionally pleasant company to work with: professional, knowledgeable, proactive, solution-oriented and fully focused on a lasting relationship.”
- “Professional and accommodating. Pipple works with you side-by-side like a dedicated colleague, not merely a contractor.”
- “Intelligence and social skills in one. Flexible and able to come up with solutions quickly.”
- “The development and speed of our AI tool went fantastically well.”
- “The collaboration was good, both in terms of atmosphere and content. Exactly what I expect from a partnership.”
Critical and nuanced comments
- “I would have liked to have had more information in advance about the consequences and management after completion.”
- “Agree more clearly what will and will not be built.”
- “In after-sales, I miss clarity about the planning of follow-up steps.”
- “The quotation was not precise enough, so we opted for a different solution.”
We are very happy with this feedback, while recognizing that there is still room for growth. On to an NPS of +80 in 2026!
